Rome Was Not Built In A Day

This is the best thing to remember. All the great works done by great persons started as a small step. You cannot capture everything in first few days. In fact if you grow that fast, chances are that your growth rate will itself eat into yourself and make you smaller. The fact is, Sales should always be good. If your expansion rates are high and your sales do not go as per plan, there will be considerable stretch on your balance sheet. 

Also to keep in mind is the fact that during expansion, you should keep your fixed cost as low as possible and try to gain whatever market share is easier, be it be as little as possible. Once you have Cash In, you will be confident enough and will feel better, which helps to increase your business. These small steps are as important to build your business, because even Rome was not built in a day. It required long time to make the Rome what it is. Similarly, you need to put in a lot of time in the business to make it successful. 

Often it is difficult to take first step because we have a direct picture of our goal. If someone told you to build a city like Rome, you might get pretty overwhelmed. But rather take it step by step. Virat Kohli, now the Captain of Indian Cricket Team has renewed the art of chasing large totals in limited overs game. He likes to build his inning, settling up first and then propel towards the end of the innings. If you keep a target of 350 in mind, then it is difficult. But if you keep smaller target like 6-7 runs per over, then it becomes very easy. This is how we should approach big targets - One step at a time. Rome will surely be built by you then.