Talk About Customer Interests

When you go to customer for your marketing/sales activity, he should be at ease with you or rather the atmosphere should be of ease. Rather than pushing your products, understand his concern. Talk about things that interest him and he will be in you and later in your products. I distinctly remember the incident described in book of Napoleon Hill where he tells us about one saleswoman who had come to sell some magazine.

Of particular interest was thing that she was not getting appointment. But somehow she managed to get an entry for 5 minutes and in that five minutes she was able to sell the subscription of magazine which he had no intention to buy. How did this happen? When she met Me. Napoleon Hill, she did not talk about the subscription or her magazine to start with. She just admired him for his work and later noticed other magazine and began to talk about it. This was of interest to him and he became interested in conversation. By the time it ended, conversation veered towards her magazine and then to the subscription.

Whenever you speak to your customer, speak about the benefits he will have. Of course you will talk about the properties of your products, but in the end you have to highlight the benefits.