Have you heard someone ask for particular brand? Even you must be using only particular brands. Does the quality of different brands really so much different? Many a times the answer will be No. Most of the time the quality is same. But the brand is written all over your mind. No matter what you will buy only those product.
This is due to the perception in your mind about the brand. This perception is not created overnight. It takes long time to create the right image or perception in minds of user. You have to keep the quality consistent every time. The quality is best but along with it is packaging. The packaging changes your view about the product immediately. Visualize the pair of clothes given in simple plastic bag and that in a proper colorful box. The box packing will immediately change the perception of product. You can spend 10 on packing & ask customers 100 and they will happily give it.
You can similarly work towards perception image of your product. This will create brand awareness among consumers.
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