Do Special Or Do It In Special Way

Whenever you start something on your own, you take your entrepreneurial journey, remember one thing. You have to Either Do Something Special - like Special/Different product or Service Or You can do some old thing in a Completely New/Special/Different Way. You can either focus on the product/service or the process or the customer satisfaction. Like the famous saying, Winners do not do different things, they do things in a different way. 

You can take the McDonald's Burger for example. If you consider the Recipe of Vada Pav of Maharashtra, it is similar to Burger. A Potato Patty sandwiched between two Breads. It is very handy. But you go to any McDonald's all over the world and get the same taste in a same way. They have so standardized the processes that you can bet with anybody that you will get the same quality of that Burger and it is famous for its similarity. So, you see that the Burger itself may not so great, but the experience, the taste that McDonald's offers is Special. And so we love it.

It is similar with Vada Pav. People have built buildings on a simple product like Vada Pav. How? They simply do something different with the simple Vada Pav. Some will vary the size, some will put different ingredients in the patty, some will give accompanying chutney. I have seen some stalls, where people like the chutney more than the Vada Pav itself. So, you see here that they are giving different experience with the same product.