Risk Vs Reward

Risk & Rewards are related to each other. Higher the Risk higher is the reward. Safer the bet, you stay where you are. This can be seen in almost all the fields. If you continuously look for safety, you might be living in your comfort zone. You will not be able to leave your comfort zone. If you are not leaving your comfort zone, how do you reach the heights? I remember reading about Ramesh Chauhan, the man who created the Brand Bisleri. When he first came with the idea of selling Bottled Water, distractors were laughing at him. They said that Mr. Chauhan is trying to sell Water in a country where it is available aplenty. How is someone going to sell water when it is availabhle everywhere? But he was not the one who would sit in the comfort zone. He was the one who created the brands like Thumbs Up & Gold Spot. In fact, when Coca Cola bought these brands from him, they tried to kill. But in the end they had to revive Thumbs Up. If Mr. Chauhan had been sitting there in his comfort zone without taking the risk to sell Water, India would not have known Bisleri the way it knows it today. Today Bisleri is a generic name for Bottled Water.  

If you too have to achieve success in whatever field you are, you should go out and take risk. It is said that the biggest risk is not taking any risk. The world is changing very fast and you have to be on your toes. Do you remember the Pager machine? There was one instrument just like mobile phone, which you could take with you and you can give messages on it. It did not change fast enough and it has become history. You should take risk - the only thing I would add is that you should have a complete vision about what you want to do and what is the risk. If you can know the depth that you can fall to, 50 % of the time, you will take the decision to take the risk.