Resources - How to make the best of them?

How does a David beat Goliath? Start ups have one thing in common. Resources or rather the lack of resources. Start ups always are behind the established Goliath's when it comes down to resources. When any small company is compared with the big company, it is the resources that comes into picture and that is often the reason why the big company is the favorite. You don't have to go decades back, it was only recently that Reliance showed all the mighty resources to launch the Jio. Such was the affect that it has changed the landscape of the industry. Before launching Jio, there was dearth of 4G smartphones. Due to the offer, the 4G handsets sold like hotcakes. There are talks of mergers among the industry. Someone will have to come up with good utilization of the resources if they have to tackle the Jio. 

History notes the fact that Shahji Raje, father of Shivaji Raje, fought with the Mughals and Adilshahi at a time and still defeated them twice. The one fight is a very famous one where Shahji Raje's army of 20000 defeated an army of 2 lac soldiers which were the combined forces of Mughals and Adilshahi. The battle is the famous Bhataudi battle. Since the army of 2 lac personnel required large amounts of food and water, they were located near the dam. Shahji knew he lacked the resources, but came up with a brilliant idea, which was in line with his Guerrilla warfare tactics. He engineered the cracks in the dam and broke the dam thereby drowning the whole army with the water coming out of the dam. This was amazing use of resource. This was real. 

What is not real but still a very good example of use of resources is the fight of Bahubali in the Kuntala kingdom where the army of Pinjaris attack them. It was a completely surprise attack and no one in the Kuntala kingdom were ready. Even then Bahubali used the resources available to him like the oxen and the dam which is ripped open apart so that the water drowns the Pinjari army away. 

If you are still not sure about the use of limited resources, then you must study the case study of Nirma vs Hindustan Unilever which now is converted to Ghadi vs Hindustan Unilever. Jyothi Laboratories had also used the resources well to sell their product - Ujala. You should not get disheartened by the fact that you have less resources. Remember that hard work and persistence will make you a king, just like it did for Dangal girls despite lack of resources.