Know Your Potential

Potential. What is a potential? If you are thinking of a business, think about it's potential. Depending upon where you are or what your background is or what your thinking limit is, you will need some potential field to work on. For some self employed, a potential business might be about Rs. 1 lac. For others, it might be Rs. 10 lac. Some may think in crores, while for elites these may not be worthy figures at all. For them to enter business, the business must have a potential of more than 10 crore or 100 crore, etc. While entering business, you must know the potential that it may have and whether it suits your time and energy requirements. 

After you have started your business, you must map your business potential. It can be the upper limit of the overall market, it might be the upper limit of your financial strength, it might also be the upper limit of your production capacity. Depending upon which one is your limiting factor, you can chose that upper limit as the business potential that you have, that is possible. Now, look at the potential that a mango seed has. Do you see that the seed has the potential to become a big tree giving good mangoes. 

But leave it and see after six month whether it becomes a mango. The theory of probability will tell you that it is highly improbable that it will be converted to a tree if the seed is not provided due necessary things. If you do not give it good soil, timely water, fertilizers, sunlight, etc, the seed will not realize its true potential. It will need all the things on time and only then will it be able to achieve its potential to grow into a big tree giving good mangoes. 

Our life is like that. Our business is like that. Once we map what its potential is, we need to work around that. We need to give the business what it needs. It may need good workmen, it may need good marketing stuff, it may need machines, it may need sales, it may need money. Give it and you will see that the business achieves its true potential.