Earlier I dedicated one blog to emphasize that how in this digital world Video Presentations are great way to market your company. In today's age of whatsapp, youtube and facebook, email has rather taken a slight beating and other means have become more 'instant' like. You can share text, photos and videos on whatsapp & facebook. Videos naturally have become more likable and more likely to be viewed than a boring presentation. Nevertheless, you can convert even your presentation into a movie. You just need some imagination.
When you make a video, keep in mind that shorter videos are preferred over longer videos by the viewer. If there is an option to make ultra short videos, then it might work better to share more ultra short videos than a longer one. You can spray your video in between to your clients to generate interest in your business. When your video starts, it should be remembered that as it happens in any message or presentation, a video will generate interest only if the starting is good enough. There are many videos which are closed in the starting itself. The text that you would put in the video should be readable, the photos that you put should be clear.
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I would like to make one point here which is very important. When communicating, you should always be clear and audible. The very purpose of communication is to tell, give a message. If the message itself is not clear, or it is told in such a tone that it is not audible, then the very purpose is not accomplished. When you are showing a photo or a video, then it must communicate for what it was made. I request all of you that you should tell even children and young students to be always clear and audible during any presentation or whenever they speak.
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When you make a video, make it a point that it is mobile friendly. Yesterday only we talked about the use of smartphones and videos too could be viewed on it. So, make it a point that your videos are good to view on smartphones too. The presentation should not be boring, if you could put photos, videos, animation, etc., then it would be better. You can also use a professional voice over or at least a clear voice over which does not stammer in between. You can also put on a music which will suit the presentation. Whenever making a presentation or a video, make it a point that you should include the contact number, email id, website, etc. There should also be a call to action. It would be another feather in your cap, if you could add a clip of your satisfied customer who would tell how your product has been good and how you have been supportive over the period.
With this in mind go and prepare a video.
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