Friday, June 23, 2017

Idea University

Do you remember the advertise Idea University / Institute? The premise for the advertise was simple. It told the story of Eklavya. Confused? Let me take you back to the story of Mahabharata, where Rajguru Vyas taught the princes of Hastinapur. There was another poor child who wanted the services of Rajguru Vyas. But since he was not a prince, Vyas did not teach him. Then one day, when Vyas was going through jungle with his dog, he found that someone had aimed 6 arrows exactly in the dog's mouth. Nothing happened to dog; the only thing happened was that he could not bark. Vyas found out that it was Eklavya who had shoot the arrows. Eklavya tells him that he had kept Vyas portrait and practiced bow & arrow under his guidance. He offers Gurudakshina to Vyas considering Vyas as real guru. 

Idea brought a similar concept. Idea telecom wanted to spread the usage of 3G phone and the internet usage. So, they advertised underprevileged people to be studying what they want on internet instead of going to a college (because they cannot afford). Similar advertisement was taken out by Jio where a Hotel boy is trying to learn English through internet. THE POINT I AM MAKING IS THAT INTERNET IS A STRONG MEDIUM. Many people use it only for entertainment purpose. But another E (Education) is also a possibility. Indeed, a greater one. People can virtually learn anything on internet. As if the writing and the pictures were not enough, that youtube brought a revolution. People are uploading all kinds of videos on youtube. It is you who have to choose between wrong and wright. Some entertainment is okay, but only entertainment is a problem. 

You can learn something about new subjects, music, talking english, different skills to take your business to the next level, making videos, making presentations, installing printers, etc. The world is not enough. You can learn yoga, you can learn Zumba, you can learn dance, you can learn technicalities of sports, etc. Jio has really changed the way India uses internet. Now, we just need to channel the energy. Welcome to Jio/Airtel/Tikona/Idea, etc. university.

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