Crowd Puller Concept

Have you heard the advertisements of Retails showing the price of some of the items? These items are priced very low and either designed to be sold in bulk or be just a crowd puller (subject to availability / limited stock, etc.). The items will be a crowd puller and the moment the consumer sees the advertisement, he will make a plan to visit that Retail Mall. Purpose fulfilled. The purpose of these crowd pullers are to increase the footfalls in the Mall, because more the number of foot falls, the more the chances of sales. This concept is applied by almost all the Retail places, be it a cloth shop or a saree shop or a retail mall or electronics shop. This concept is hardly applied in B2B segment. 

However, this concept can be of help. For example, if you have a machine which no one has or has very low competition, then there are chances that people will flock to your places. For that you need to find the machine and the application. With the identification of the application, you should also learn the skill or have some skilled person in your team who can run the machine. I have seen a few examples to whom people will flock. The identification criteria should be like, no one should have that much work on the machine otherwise they may buy it themselves. Secondly, there should be at least so much work identified that you will have around 30-40 % capacity utilization at the start. Applications like Laser welding, Key way making, etc are applications which few people have and they will not buy machine for their own purpose. However, there are enough people who can come to you and do their job. Once you have become famous for these machines, people from different corners of the city will flock your shop. At that time, you should also have some other machines. People will think about giving work for that machine too. 

This way, you will increase your work without much marketing. You should be organized enough for the other person to be impressed by your work. Quality suppliers don't have to fear about slowdown. They are always full. If you are having some common set up and less work, it is time that you also identify some special machine and go for the foot falls which later on get converted into customers.