You have been running your business and it has not picked up decent pace. It is time you now revisit the things. Have you been running around your business, daily? Have you ever sat aside in peace doing nothing but thinking about business? It is very normal for a small business to find itself very busy doing activities. Often it happens that it is difficult to keep more staff due to limited business. But if you look at it, it is better to appoint person and give responsibility. If you are able to give someone the responsibility of your day-to-day things, then you can become free to think business. This one person must be long term. It will take a few days to months for him to adjust to you or your business. After that, it may not be necessary to tell each and everything. It will be rhythmic after that.
Once you become free, think about different points of your business. Can you identify a different customer base? How can you identify the target customers? Where do they go? How can you reach them or they reach you? You can visit some expo or take a part in expo. You might also buy some database using which you can call or email your prospects. One of the unexplored thing might be Justdial or Tradeindia/Indiamart. If you are supplying to B2B industries, then Tradeindia/Indiamart may help you. If your products are more customer facing, then Justdial will help you. You may need to find a dealer who can distribute your product. All these things can be put on a big piece of paper and then you may approach the identified prospects. You can target segment by segment.
You can also meet different supplier base. Supplier base should also be strong in case you are too dependent on them. You can think about how to bring in more capable staff. You can also think whether people know your name. How do people reach you? Are your websites / contact points updated. All these things can be done once you are free. If you are not able to make yourself free, then there is another thing that you can do. Dedicate 2 to 3 undisturbed hours to such things. The results will be great.
No comments:
Post a Comment