Sunday, April 9, 2017

Adaptability To Market

Personal life and Professional life are similar in a way. Most of the fundamentals that apply to a professional life, a business are more or less applicable to the personal life too. One such trait is that of adaptability. When we join any industry to start working, there is a different environment from what we faced during our school and college. Even when we join some college from a school there is cultural change. What will make you stand in good stead is your adaptability to these situations. If you are adaptability is good, you will make the minor or major adjustments that you need to make to counter the present situation. When we go from college to work and from one company to other company or altogether another industry, it will be your adaptability which will decide whether or not you are accepted by the new opportunity. 

There are cases where people cannot adjust to the new company culture and leave the job sooner than expected. A similar trait is very important factor when you think of your business. Not long ago, there was a huge business of Greeting Cards. People used to buy greeting for any birthday, anniversary or other situations. Slowly, internet came, email came and all that stopped. There was a time when businesses couriered Greeting cards to customers. But a recent meeting with a courier person reveals another story. He says that courier business was booming at one time. Of course, it is booming today also. But the situations are different. Previously, the major chunk was the greeting cards and the cheques that company used to send. But due to the whatsapp and internet, this greeting cards have disappeared. And in this times when banks are aggressive with the online banking platform, many companies have stopped giving cheque payments. Instead of couriering the cheque, the money is transferred through the bank by NEFT or RTGS. Still the courier companies adapted beautifully to the E-commerce model. Due to the e-commerce, many things are couriered and this is where the business is booming for the couriers. 

Then the internet cafes which mushroomed in the last decade are disappearing now, because people have got 3G and 4G internet. The Jio from reliance has provided a deciding jolt to the internet cafes. They have lost most of their customer base. People have got the internet in hand then why would they go to the Cafe. Just a few days ago, SC gave a directive that there should be no Alcohol sale within 500 meters of Highway. Where will all this businesses go? This is the point where adaptability comes into picture. You must be ready with a backup plan. 

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