Have You Ever Focused On The Lead Generation?

When year end comes, it is a perfect occasion for stopping, looking back, looking ahead and plan the next step or rather the movement on the road. Tomorrow is the Marathi New Year or Gudi Padwa and a time to celebrate and think about future steps. It is very normal to look back at your business and then see what has been your growth and then look forward and see what you want to achieve in the next year. Do you want to be at a flat growth or do you want a steep growth. Whatever you might decide, you need to gauge what is the difference between where you are and where you want to go by the time next New Year comes. You not only need to identify the location you want to go, but also the speed that you need to go to reach there. You know that the time is limited. If you want to achieve certain thing, then it is imperative that you need to take a certain momentum. You cannot go at one speed and then just spike up at the last 2-3 months of the next year. It would be better if you go at fairly same speed.

To look at the growth options, you need to see where are the opportunities. You can look at the opportunities in different places. You can look at the competitors and who they are serving. You can identify those and then let them know about you and your capabilities. Many a times, we may have known many customers but at that time either we do not have enough experience or our capabilities are less and the clients do not trust that they would be safe with you. But with time, our capabilities increase, we also gain experience and are wiser than what we were earlier. You should again contact those lost leads/opportunities and let them know that you are still there and are more capable than what you were last time. You can write an article in the magazine or forum where your customers often visit or read. You can also start an email campaign and let people know about the services you offer. 

You need to find such different stages from where you can announce that your shop is open and you are ready to serve. You have so many capabilities and customers who can certify you. You can call vendor development teams and ask about any opportunities. The more you do these things, more leads would be generated. The more leads are generated, better is the chances of conversion. If you are getting double leads (say 200 instead of last year's 100), even at same conversion, you would have double new customers. So, if you have 10 % conversion rate, you would have 20 customers as against last years 10. Already you have increased your business. Just focus on the leads first.