Customer is the most important element which completes the business cycle. The whole business actually is supported with customer. If customers are not happy, your business won't survive. You need to take care of the customer. If you give them the quality that they require, they will be happy. If you give them material on time, they will be happy. But have you ever thought about making better experiences.
Many customers won't tell you anything until you ask them. If you give them things that they need, they won't ask you anything. But if you ask for some feedback or improvement, they may tell you some suggestions & tricks. What you need to do is make one feedback form. Meet the customers once in a year especially for this feedback form. Other meetings might be for some other tasks like accounts, quality, schedules, etc. But this time you should not talk about any other things, until it comes from them. You just need to ask feedback about the things that you are doing.
How is your service? How is the products? Anything on packaging? Anything on delivery? Anything on the quality side? Anything on the process side? If you ask these things, they may probably give you some information about some things that need to be improved. And this things should not be kept as it is. If you receive some feedback then you should make it a point to implement it in your area. The customer should feel it. You can also give them the thank you note and the photos after the improvement. This will just delight them.
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