Selecting the right product

Business is generated by selling something. You have to sell products & services which have to be liked by the customers so there are chances of repeat sale. A happy customer is very important. While selecting the product to manufacture or trade, you have to get the pulse of the market. You should sell what customer wants & not what you want. 

It will depend on individual personality, but some of them have very strong likes or dislikes and it is reflects in the business. For example, I do not like white color. So I do not manufacture white color. But in reality, white color is one of the best or in the top 3 colors in sale. So, not manufacturing or stocking white color will be considered as wrong decision. Our decision should be based on what the customers will like & buy and not on our personal choices.  I would like to extend this towards making the decision for selecting product. 

You should really study the market or go by a combination of your hunches or your teams view as to what product would sell faster. There are some items which literally fly off the shelves, while there are some which get stuck in inventory. We often have to clear that inventory in cheaper rates. 

I would give you another example. Rat protection instruments for cars. These are the types which are not required by me because I live in different surroundings. But many people use that. This product actually comes in the top selling items in the auto products zone. 

Take your lessons and review the trends of the market before closing in on the product. You can also ask alternatively to other persons for their viewpoint.