If you go to market for tea powder & are offered two types of powder - one in box & other in printed poly bag, the general perception is that the one in box must be costly. Pay attention here- for same product the customer will be willing to pay more if it is in attractive packing.
As your clothes speak about you, the packing for your products also gives some perception about product. Again it also depends on the customer base to whom this product is targeted. There are some categories in FMCG where people at economically lower strata are not at all worried about packing. They want cheapest.
You can very easily add a cost of Rs. 50 just by making a change in packing by investing about Rs. 10. So you need to think about it and arrive at a solution where your products look good.
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