There are many posters around in a city. Each is trying to grab your attention. You will see ads like 'Buy a home without paying anything'. What message does it give? These ads are only to increase foot falls, so they can then shortlist some customers. Please remember, you cannot buy house without paying anything. Even if 100 % loan is there, there will still be charges like Registration charges, vat & service tax.
But in this cluttered world, there is something which can engage people. This has been shown by Swami Ramdev. He started advertising for products only recently. But he started engaging people way back from 2004-5 days. He gave free training of Yoga to people. He genuinely cared for people. He taught them Yoga way to get fit & that too free of cost. He helped millions of people. Even to this day, his programs are there on TV daily morning. This increased his & in turn 'Patanjali's' popularity. If he spoke about Bottle Gourd in his program, many of them would buy & it would disappear from market in some time.
This free teaching gave him the popularity which helped him launch an attack on bigger FMCG behemoths. He filled vigour in Ayurveda related products. The moral of the story is you too can do some social work or social service by which people will come to know about you. This free thing has helped Baba reach 5000 Cr turnover in hardly 6-7 years. If not to that extent, but you too can apply this to your field.
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