It is not very easy to spot opportunity. You have to have a good view of the situation to locate the opportunity that it may provide. I will present before you a story which I heard at very young age. Though old, it is a good example on changing our perspective to look for opportunity.
There was a shoe company. It sends one Marketing executive, Anand for survey in one village to see if they could sell shoes in that new area. Anand comes back after some time. His report, 'There is no scope in the village for our product.' Why? 'Simple, no one wears any footwear.'
After some months, another executive Sooraj is sent in the same village to study if there is any improvement in the market after the last survey. Sorraj returns and gives a very favorable report. He says that there is 100 % scope in the village. Why? Because no one has any footwear. Everyone would have to buy it.
Look at the situation that both Anand & Sooraj went. And look how they view the same situtaion in altogether different manner. And it is true that if the perspective is changed, you can look upside down to any thing and you will view a different picture altogether.
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