If you have heard this phrase, you might be understand how important
part ‘packaging’ is in your business. Quality is important, nothing works
without it. But packaging is the last step in your business which actually
gives first impression about your product. People who buy your products do not
know you, but they make your image – they perceive you as per your
product.
When one goes to marry, the first thing they want to see is
how the prospective partner looks. Other things do count, but the outer
packaging (looks) are given a very high importance. Often it happens that the
relation does not go forward just because of the looks.
Similar case is with our product. There are other products
out in the market that are competing with our product. All things being equal,
people will go for the product whose outward appearance is good. If they cannot see the product directly, then
it is your outer packaging, box or plastic, printing, etc which will attract
them in comparison with the other products.
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